ITEA Learning | Business Data Analysis

Course / Course Details

Business Data Analysis

Business

By - Jiangsu Vocational Institute of Commerce
43 students
N/A
(0)

Course Description

The Business Data Analysis course at Jiangsu Vocational Institute of Commerce equips students with the analytical skills and tools needed to make data-driven business decisions. It focuses on the collection, processing, interpretation, and presentation of business data to support effective management and marketing strategies.

Students learn how to use statistical techniques and digital tools such as Excel, SPSS, or other data analysis software to identify business trends, measure performance, and forecast outcomes. The course emphasizes practical applications of data analysis in areas like marketing research, financial analysis, and operational decision-making.

By the end of the course, students are able to transform raw data into meaningful insights that enhance business performance and strategic planning.

Course Curriculum

7 chapters
18 lectures
0 quizzes
N/A total length

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1 Big data analysis and cognition

17 Min

2 Micro-lesson - Data Analysis Cognition

10 Min

3 Micro-lesson - Understanding Data

5 Min

4 Micro-lessons - Main Application Scenarios of Business Data Analysis

7 Min

1 Micro-lessons -- Data Visualization Tools

11 Min

1 Micro-lessons - A method for collecting external website data

5 Min

2 Micro-lessons - Methods for collecting internal website data

5 Min

1 Data Cleaning - What is Data Cleaning

8 Min

1 Common Data Analysis Terms

6 Min

2 Micro-lesson - AARRR Model

6 Min

3 Micro-lesson - Application Rules of the Boston Matrix

5 Min

4 Micro-lesson - Hypothesis Testing

4 Min

5 Micro-lesson - Logic Tree Analysis Method

6 Min

6 Micro-lessons -- Descriptive Analysis

4 Min

7 The difference between data analysis methodology and data analysis method

3 Min

1 Business data chart design

10 Min

2 Understand data visualization

10 Min

1 Data report structure

4 Min

Instructor

Jiangsu Vocational Institute of Commerce

The institute in Chinese is 江苏经贸职业技术学院.

Location: Nanjing, Jiangsu Province, China.

Founded in 1952 (Its origin: Zhenjiang Commerce School of Southern Jiangsu) and subsequently evolved into the present vocational institute form in 2002 via merger of institutions.

The institute covers two campuses (Jiangning and Guanghua) with a total campus area over about 66 hectares.

Academic scale: more than 12,000 full-time students.

It is recognised as a high-level vocational institute: e.g., selected as a national demonstration (key) higher vocational institution, and included in provincial “high-level vocational college construction” programmes.

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