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Course / Course Details

Marketing

  • Jiangsu Vocational Institute of Commerce Zhenghe College image

    By - Jiangsu Vocational Institute of Commerce Zhenghe College

  • 360 students
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Course Description

The Diploma in Marketing program at Jiangsu Vocational Institute of Commerce aims to develop students with strong practical skills and professional knowledge in marketing, sales management, and digital commerce. The program integrates theoretical learning with hands-on training to prepare students for the modern business environment.

Students learn core marketing principles, market research, consumer behavior, brand management, advertising, and e-commerce operations. Emphasis is placed on digital marketing toolscross-border trade, and business communication, equipping graduates to adapt to global and digital markets.

Throughout the 3-year program, students participate in internships and real-world projects with enterprises to enhance their employability and practical experience.

Course Curriculum

  • chapters
  • lectures
  • quizzes
  • N/A total length
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1 1.1 Marketing Work System
12 Min


2 1.2 What is the Market?
2 Min


1 2.1 Modern Marketing Concept System
16 Min


2 2.2 Social Marketing Concept
2 Min


1 3.1 SWOT Analysis
10 Min


2 3.2 Application of PEST Analysis
3 Min


1 5.1 Consumer Buying Behaviour Patterns
9 Min


2 5.2 Maslow's Hierarchy of Consumption Needs Theory
3 Min


1 6.1 Marketing Development Strategy
17 Min


2 6.2 Three Tier Corporate Strategy Winning from Afar Begins with a Blueprint
2 Min


1 7.1 Target Market Marketing Strategy
9 Min


2 7.2 Market Positioning
3 Min


1 8.1 Brand Strategy
16 Min


1 9.1 Pricing Method
17 Min


2 9.2 Demand-based pricing method
2 Min


1 10.1 Member Analysis of Distribution Channels
9 Min


2 10.2 Omnichannel Operation
2 Min


1 11.1 Basic Strategies of the Promotional Mix
6 Min


2 11.2 Advertising Media Selection Guide
2 Min


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3 Courses

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