The Diploma in Marketing program at Jiangsu Vocational Institute of Commerce aims to develop students with strong practical skills and professional knowledge in marketing, sales management, and digital commerce. The program integrates theoretical learning with hands-on training to prepare students for the modern business environment.
Students learn core marketing principles, market research, consumer behavior, brand management, advertising, and e-commerce operations. Emphasis is placed on digital marketing tools, cross-border trade, and business communication, equipping graduates to adapt to global and digital markets.
Throughout the 3-year program, students participate in internships and real-world projects with enterprises to enhance their employability and practical experience.
The institute in Chinese is 江苏经贸职业技术学院.
Location: Nanjing, Jiangsu Province, China.
Founded in 1952 (Its origin: Zhenjiang Commerce School of Southern Jiangsu) and subsequently evolved into the present vocational institute form in 2002 via merger of institutions.
The institute covers two campuses (Jiangning and Guanghua) with a total campus area over about 66 hectares.
Academic scale: more than 12,000 full-time students.
It is recognised as a high-level vocational institute: e.g., selected as a national demonstration (key) higher vocational institution, and included in provincial “high-level vocational college construction” programmes.
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Duration N/A
Lectures 19 lessons
Enrolled 113 students
Category: Marketing
0 Quizzes
Language: Chinese
Skill Level Beginner
Certificate of Completion
Full lifetime access
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