The Diploma in Marketing program at Jiangsu Vocational Institute of Commerce aims to develop students with strong practical skills and professional knowledge in marketing, sales management, and digital commerce. The program integrates theoretical learning with hands-on training to prepare students for the modern business environment.
Students learn core marketing principles, market research, consumer behavior, brand management, advertising, and e-commerce operations. Emphasis is placed on digital marketing tools, cross-border trade, and business communication, equipping graduates to adapt to global and digital markets.
Throughout the 3-year program, students participate in internships and real-world projects with enterprises to enhance their employability and practical experience.
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