The E-Commerce course at Jiangsu Vocational Institute of Commerce equips students with comprehensive knowledge of online business operations and the rapidly evolving digital marketplace. It covers core concepts such as online retail models, digital payment systems, e-marketing strategies, and the technological infrastructure behind e-commerce platforms.
Students gain practical skills in managing online stores, optimizing product listings, analyzing consumer behavior, and using digital tools to enhance sales performance. The course also highlights key aspects of logistics, cybersecurity, and data privacy—critical components of successful e-commerce operations.
By engaging in hands-on projects, platform simulations, and real-world case studies, learners develop a strong understanding of digital business management. This prepares them for career opportunities in online retail, digital marketing, cross-border e-commerce, and other emerging sectors in the global digital economy.
Presented by Cheng Lingyun
Presented by Li Chanjuan
Presented by Cheng Lingyun
Presented by Li Chanjuan
Presented by Cheng Lingyun
Presented by Cheng Lingyun
Presented by Cheng Lingyun
Cheng Lingyun is an Associate Professor with a Master’s degree and serves as the host of the Jiangsu Province “14th Five-Year Plan” online course Introduction to E-commerce. She is also the lead instructor of the national first-class online course Mobile Business Promotion. She has served as chief editor of textbooks such as Online Marketing and Online Promotion, and co-editor of several other provincial and national planned textbooks including Mobile Business Promotion, Online Store Operation and Management, and E-commerce Copywriting and Writing.
She has published six papers in journals such as Education and Career, led or participated in five key institute-level projects and two projects under the Department of Commerce, and guided students to win First Prize in the Higher Vocational Group at the National E-commerce Skills Competition.
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Duration N/A
Lectures 10 lessons
Enrolled 78 students
Category: E-Commerce
0 Quizzes
Language: Chinese
Skill Level Beginner
Certificate of Completion
Full lifetime access
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