Introduces key principles and practical methods for analyzing product data in e-commerce operations. The content covers three major areas: product pricing analysis, product sales data analysis, and product supply chain analysis. Topics include pricing strategies, market and competitor analysis, product portfolio management, sales performance analysis, procurement demand forecasting, procurement cost analysis, inventory turnover, and inventory management. Practical demonstrations using Microsoft Excel introduce functions, formulas, conditional formatting, pivot tables, charts, and data analysis techniques to support business decision-making. Through practical examples and hands-on exercises, learners develop the ability to interpret product, sales, procurement, and inventory data, identify business trends and operational issues, and apply data-driven approaches to improve pricing, marketing, purchasing, and inventory strategies.
No Review found
