Course / Course Details
By - Bortala Polytechnic
Marketing Promotion Data Analysis explores key methods for analyzing marketing promotion data to evaluate promotional performance, optimize marketing activities, and improve return on investment. The content covers keyword promotion analysis, marketing activity data analysis, and content marketing analysis. Topics include keyword selection and optimization, keyword bidding and quality scores, impression and click trends, conversion rates, promotional costs and ROI, large-scale e-commerce promotion planning and monitoring, post-event review, and content performance analysis. The content also introduces content reach, engagement, and conversion metrics, as well as strategies for planning product short videos across different product categories. Practical exercises focus on analyzing keyword promotion performance, reviewing major promotional campaigns, and evaluating the effectiveness of product short videos. Through these activities, learners develop the ability to interpret marketing data, identify performance issues, optimize promotional strategies, and apply data-driven approaches to improve traffic acquisition, customer engagement, and sales performance.
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