Market Data Analysis explores key methods for analyzing market data to understand industry characteristics, market opportunities, product attributes, customer demand, and competitive conditions. The content covers industry characteristics analysis, market selection analysis, and market competition data analysis. Topics include market capacity, industry concentration, Herfindahl Index (HHI), market potential and cake index, market demand trends, product attribute performance, attribute demand, search keyword analysis, competitor identification, competing product analysis, and competing store analysis. Practical demonstrations using Microsoft Excel introduce PivotTables, slicers, charts, formulas, four-quadrant analysis, scatter plots, radar charts, and trend analysis. Through practical examples and hands-on exercises, learners develop the ability to collect, process, visualize, and interpret market data, identify market trends and opportunities, evaluate product and attribute demand, and analyze competitors. The content supports data-driven approaches to product selection, market positioning, inventory planning, and operational strategy.
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