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Variations in the estate seem to largely be down to the size of the property rather than assumptions about customers. In some of the larger casinos, players can enjoy Interblock’s brilliant Stadium setup, where slots and table games combine with a live presenter for an energetic, effervescent casino floor.
Holland Casino calls this Next Zone, and as Petra elaborates: “It’s an innovation we made a few years ago to see how we can develop a casino product because I think in the industry, we are very well known for what we have, but how do you innovate?”
Like most operators, slots make up the bulk of Holland Casino’s income, but it’s worth remembering that Holland Casino has a monopoly on table games, poker and bingo. “I would say those are also our hero products that make us attractive because in the Netherlands we are the only one offering land based live table games,” says Petra.
What is Turbo Mines?
“If I just give you one of our games or our jackpot engine and you just plug it in and leave it there to collect dust, you will come back and tell me in three months’ time it’s not working,” he says. “And I will say to you, ‘How have you invested in the product?’”
Splash Tech instead begins by asking what success means for that operator: more sign-ups, improved conversion, bet-slip monetisation, higher lifetime value, retention among a specific cohort or reactivation of churned players.
The objective is to create more relevant engagement moments across the player journey, from first interaction to repeat play, cross-sell and long-term retention.
How to play Turbo Mines
Betfred currently sponsors Britain’s five classic horse races, including the Epsom Derby. Done said the company had yet to agree on extending those sponsorships amid the tax uncertainty, warning that reduced regulated gambling provision could push problem gamblers towards the black market.
He also pushed back against claims by Dame Meg Hillier, chair of the Treasury Select Committee, who has characterised some industry warnings as “scaremongering”.
Burnham dealt another slight blow to the retail sector recently, by insisting he would scrap “aim to permit” for betting shops as well as insisting that AGCs will now need planning permission to function.